How big are the discount codes that independent online stores hand out? This table covers 2,500+ stores across 13 categories, taken from the public store list of Whale Coupons. Click a column header to sort, or type to filter. Each category name opens that category's live store list.
| Category | Stores | Median % off | Average % off | Max % off | Max scope | Codes 20%+ (share) | Auto-apply link (share) |
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Aggregates only: no individual stores, codes or shop links. v1.1 ยท Oct 19, 2026. Data: Hugging Face dataset (CC BY 4.0), also archived on Zenodo. Related: Black Friday indie store discount study. Attribution: Whale Coupons.